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With its three divisions, SING™FOODS, SING™ FITNESS, and SING™APPAREL, Bangkok (Thailand) based Jindasing Corporation provides the umbrella for the ultimate one-stop fitness experience.

'Serious fitness' is at the heart of our philosophy, a philosophy that is characterised by a strong conformity between personal interests of the SING™ management and business initiatives. This means we believe in what we do.


SING™FOODS
Philosophy


OVER THE LAST THREE DECADES, fast food has infiltrated every nook and cranny of our society. In 2000, Americans alone spent more than $110 billion on fast food. In addition, our lifestyle towards convenience has led to the vast majority of us not getting enough physical exercise. Incredulously, the typical American child spends more hours in front of a television than at school.

At SING™ we are particularly concerned about the impact of a bad diet and insufficient exercise on the children of our nation. Fast food is heavily marketed to children who do not realize they are being manipulated by their fuzzy mascot idols used in advertising by fast food companies encouraging a lifelong cycle of bad eating habits. When a lovable clown named Ronald McDonald tells his impressionable young audience that "hamburgers grow in hamburger patches" there are many children who believe Ronald McDonald cannot lie. These children may truly believe that fast food is good for them. It's also inexpensive and convenient. But the value meals, two-for-one deals, and free refills of soda give a distorted sense of how much fast food actually costs. The real price never appears on the menu.

Hundreds of millions of people buy fast food every day without giving it much thought, unaware of the subtle and not so subtle ramifications of their purchases. They rarely consider where this food came from, how it was made, what it is doing to the community around them. SING™ was founded out of a belief that people should know what really lurks between those sesame-seed buns. As the old saying goes: You are what you eat.





A bad diet in children can lead to many health problems, which are compounded when the child does not get enough physical exercise. Such a diet is low in fiber, vitamins, minerals, and essential oils. It is usually high in saturated fats and simple sugars. This type of diet will lead to malnutrition in our children and to immune deficiency, high cholesterol, heart disease, diabetes, osteoporosis, and other diseases linked to fast food.

Being malnourished also stunts growth and makes it harder for those affected to concentrate at school. A bad diet will eventually lead to overweight and obesity, and those who become obese as children have a high chance of remaining obese forever.

"Bad eating habits may remain for a lifetime, endangering our future generation."

At SING™ we believe it is important to encourage children to an active and healthy lifestyle from an early age because if they are unhealthy, they cannot accomplish much. A simple change in diet can just prevent that from happening. This is what SING™ is trying to achieve: Educate your children about proper nutrition and provide unprocessed foods of highest nutritional value, carefully prepared and exclusively made from organic produce.

Once you and your kids have discovered the better mental and physical performance arising from proper nutrition in addition to the fact that healthy food can actually taste delicious you will never go back. SING™ wants to bring you and your children on that path so that you will choose healthy foods for the rest of your lives.

SING™'s new trendy and inconspicuous look combines high utility and fashion designed for the urban cosmopolitan male and female. Coming in 2012!
Get armed for serious workouts with the highly functional, durable performance apparel from SING™. Coming in 2012!
Strive for victory in battle with the time-tested competition gear from SING™. Personally designed by Roongtawan 'Sing' Jindasing. Coming in 2012!