Jindasing Corporation Thailand | Serious fitness in Bangkok. By Roongtawan 'Sing' Jindasing

Corporate Responsibility

Jindasing Corporation is privileged and dedicated to improve people's most prized possession, their health – mental and physical – and allow them to achieve better performance in all aspects of their lives. We are not a simple commercial enterprise, we improve our stakeholders self-respect, well-being and their overall success in life.

Yet the very thing that renders our business so rewarding presents us with our greatest challenge: that of sustaining our economic, ecological and social resources for today's and future generations. While Jindasing Corporation is committed to creating economic value, we are far from indifferent to how we do it.

The well-being of the entire natural world and the people in it are inextricably linked to a responsible approach. We are committed to the highest Corporate Social Responsibility (CSR) standards attainable and we empower people to follow us in this approach. It is a challenge and a responsibility which we willingly accept.

It is the unique combination of our brand – with Roongtawan 'Sing' Jindasing being one of the most successful athletes in the Asia Pacific region – and our approach to innovation that sets us apart.

Our management is personally dedicated to 'serious fitness' and will continue on that path. Today, no company can afford to act irresponsibly. Customers are becoming more and more sensitive. Investors want to know where their funds are flowing and the media and financial analysts are eager to learn about our sustainability strategy. Our own employees expect us to act responsibly and are fully prepared to play their part.

CSR is our way of maintaining an open dialogue with all our stakeholders and involving them to ensure the sustainability of our business. We see this collaboration as crucial to our continued success. We want to work with our stakeholders to create and maintain an ethical brand that people respect and admire. Our objective is to be a responsible corporate citizen and mitigate the existing or anticipated adverse impacts of our business. That is why CSR is such a cornerstone of our corporate strategy. By integrating it into everything we do, we aim to achieve an optimum balance between our business activities and our social, economic and environmental responsibilities. But CSR is not just an investment in our organisation's long-term future; it is a key element in our differentiation strategy.

We believe that by maintaining our responsibility to our stakeholders and the environment we operate in, we can constantly enhance our reputation and performance and create added value in both the short and the long term. Our CSR strategy is about doing things differently, in ways that better serve broader stakeholder needs. It is a source of innovation and opportunities, and is perceived, practised and promoted at all levels throughout Jindasing Corporation. It is an essential element in our corporate culture.

Ultimately, we are convinced that our sustainability endeavours will increase shareholder value, making us a more competitive company in an increasingly challenging market, and will give our customers an even more inspiring fitness experience and our employees an even more rewarding place to work.

As long as we all work together, building on the values, knowledge and experience of all our stakeholders, we have the resources, the talent and the creativity we need to succeed for gaining new markets, incurring lower operating costs and creating stable and prosperous societies. It is this higher purpose that binds us together at Jindasing Corporation – both as a company and as a responsible corporate citizen.