Mission statement Consistent with the vision and values of the founders John Patrick and Roongtawan Jindasing, SING™ strives to be the leading Asia-Pacific lifestyle brand through high competence, ongoing research and innovation, and the use of renewable resources. |
2013 Launch SING™ lifestyle apparel in Thailand and become the main sponsor of the Sports Authority of Thailand 2013 Expand catering business by 8 institutional clients |
2014 Opening of the third SING™ health food loft in Bangkok 2014 Opening of the third SING™ fitness club in Bangkok 2014 Worldwide launch of SING™ lifestyle apparel |
Vision statement Improve the quality of life of our employees and the communities we serve; seize opportunities and create a future in which we maintain our independence and achieve long-term sustainable competitive advantage: The fundamentals for this are high perceived customer value of our products and services, a balanced portfolio, high and constant rates of return, and appropriate distributions to shareholders. |
2015 Add another 8 institutional clients to our catering business 2015 Opening of the first SING™ health food loft in Samui 2015 Opening of the first SING™ fitness club in Samui 2016 Extend catering business to a total of 40 institutional clients of which 5 are in Samui | |
Objectives 2011 Establish a portfolio of 8 institutional clients for our catering business (Bangkok) 2012 Commencement of operations by April with the serving of our first 8 institutional clients, the opening of the first SING™ health food loft and the opening of the first SING™ fitness club in the heart of Bangkok |
2013 Opening of the second SING™ health food loft in Bangkok 2013 Opening of the second SING™ fitness club in Bangkok 2014 Extend catering business to a total of 24 institutional clients |
2016 Opening of the fourth SING™ health food loft in Bangkok 2016 Opening of the fourth SING™ fitness club in Bangkok 2016 Going public and expansion to China, Taiwan, and Singapore |